I specialize in product management, UX research, and AI product development, turning customer insights into products people want to use.
My name is Sofia, I recently graduated with a Master's of Integrated Product Design from the University of Pennsylvania. I am trilingual (English, French, Arabic) and I've lived in 5 countries across 4 continents (Morocco, U.S.A, Singapore, Spain, & Austria), which has helped me adapt to different environments and broaden my horizons.
Tyro is an immersive educational tool that simulates real work experiences in the classroom
Instead of only reading about product management or discussing case studies, students enter a simulated internship where they can reviewing project context, interact with AI teammates, and make decisions under realistic constraints.
Killer use cases for projected spatial computing
Finding use cases for in-person collaboration using Procession, a tool by Spatial Pixel building "a computer not for your face, but for your space." Through interviews, observations, and ceiling-projected Wizard-of-Oz co-design sessions, we shaped scenarios that let teams visualize, brainstorm, capture, and sync work using tech and their physical space.
The new AI multimedia reading platform
A reading companion that turns dense text into living, adaptive narrative. I led product management and the underlying research into how people's reading habits.
A kinetic art piece that uses real-time air pollution data and motion sensors to draw skyline prints using charcoal
The art piece pulls live air quality data from three U.S. cities: Philadelphia, Honolulu, and Los Angeles, and translates it into charcoal. A rack-and-pinion system deposits charcoal black tracks across each city skyline based on its pollution levels.
University of Pennsylvania · GPA 3.97
A joint degree across the School of Engineering, Weitzman School of Design, and Wharton. Coursework in UX/UI design, product management, connected objects, entrepreneurship, and negotiation.
LOOP · Salzburg, Austria
Built customer journey maps, personas, and competitor/SWOT analyses to inform brand strategies. Created a brand strategy workshop and UX research toolkit that cut team prep time by 30%.
LOOP · Salzburg, Austria
Led dozens of usability testing sessions for B2B/B2C websites and partnered with design to build and test interactive event screens with prospective users.
Istituto Europeo di Design · Barcelona, Spain
One-year program completed as a full scholarship recipient.
HEIST · Singapore
Planned and ran dozens of research sessions across APAC, synthesizing insights delivered to 100+ audience members at a client's Customer Immersion Festival. Presented case studies at Hyper Island, Mintel, and Singapore Design Week.
RAAD · New York, NY
Designed the company portfolio, built 3D models, performed site surveys, and sourced material samples to improve workflow efficiency and external visibility.
Parsons School of Design · New York, NY
Bachelor of Fine Arts grounding the design fundamentals that underpin my product and research practice today.
April 2026
My team was selected as one of 6 finalists (out of 60) for the Wharton AI & Analytics Initiative Hack-AI-Thon, powered by Expedia Group. We built an algorithm to improve how travelers leave reviews, prompting the right questions to the right traveler at the right time.
By exploring multimodal AI (in particular speech-to-text), we focused on making reviews both richer and easier to give. Our goal: reducing gaps and discrepancies in review data, so future travelers can make better-informed booking decisions.
May 2026
In May 2026, I graduated with a Master's of Integrated Product Design from the University of Pennsylvania.
In the first year of the program, I was elected Chair of the Integrated Product Design program's Social Committee, and served on the board of the Wharton Innovation & Design Club as VP of Marketing. The following year, I was elected by my peers as the program's Co-President for 2025-26.
A few days before graduation, I was the sole recipient of my program to receive an Outstanding Service Award.
I always start with empathy, immersing myself in users' experiences and dig beneath the surface to uncover their needs, motivations, pain points, and aspirations. I bring the voice of the user into every conversation, from engineers and product teams to business stakeholders, so that insights translate into better decisions.
I'm inspired by Clayton Christensen's Jobs to Be Done framework: people don't simply buy products, they "hire" them to accomplish a job. To me, that's the essence of great product development. The best products help people achieve their goals in ways that feel intuitive, frictionless, and even delightful.
06Contact
I'm open to new project opportunities, collaborations, and conversations. Based in Philadelphia, PA, open to relocation, and always happy to chat.
