VIVID
The new AI multimedia reading platform
Brief
How might we help people retain more of what they read — turning dense, passive text into an experience that sparks imagination and sticks?
- Team Members
Iris Yan
Sofia El Amrani
- My Role
User Research
UI/UX Prototyping
AI Prototyping
Product Management
Problem Framing
We read more than ever, yet remember less. Long-form text is easy to skim and hard to hold onto. Dense passages blur together, context gets lost, and what we read rarely translates into what we recall.
This is where VIVID comes in. VIVID is a multimedia AI reading platform that transforms dense text into an immersive audio and visual narrative.
UX Research
We conducted 10+ hybrid user interviews/usability with respondents that have various reading habits, from those who read constantly to others who do so seldomly. Our goal was to understand all those perspectives in order to know what features to prioritize.
“I really love the idea because in my head I immediately have the faces of those characters and I can immediately connect with them.” — Medha, 22
Features
Prototype
In early user testing, readers using Vivid showed a 4.6x lift in recall compared to reading the same material unaided — an early signal that adaptive, multi-sensory reading can meaningfully change how much we retain.
SMOG