I'm a Master’s of Integrated Product Design candidate at UPenn.
Originally from Casablanca, I trained as an Architectural Designer at Parsons School of Design before interning at RAAD, a Manhattan-based architecture/interior design studio.
Later, I moved to Singapore and worked as a Design Researcher before being awarded a scholarship to study at the Istituto Europeo di Design in Barcelona.
I worked as a Product Manager before joining the Strategy & Concept team at LOOP, a digital media/marketing agency based in Austria whose client portfolio includes PUMA, Red Bull, Porsche, & Breitling.
At Penn, I was elected Chair of the IPD program’s Social Committee, and served on the board of the Wharton Innovation & Design Club as VP of Marketing. I was recently elected program Co-President for 2025-26.
I love traveling & spending time with my family and my dog, Winnie.
